Yahoo Makes Display Ads Smarter With Dapper Acquisition
Last Updated on Wednesday, 6 October 2010 01:02 Written by External Post Wednesday, 6 October 2010 01:02
Looking to make their display ads more appealing to advertisers and agencies, Yahoo today announced on its blog that it has plans to buy Dapper, a mashup technology to bring the advantages of search-based advertising into the world of display ads.
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