What the Google-ITA Deal Really Portends

Last Updated on Tuesday, 20 July 2010 09:00 Written by External Post Tuesday, 20 July 2010 09:00

Much of the discussion about Google’s bid to buy ITA Software, including here, has been limited by the lack of understanding all around about how airlineand reservations actually work now, and what it is exactly that ITA Software does. Travel expert
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