It’s Alive!
You’ve created a monster or you’ve opened a door to a new world.
Now Keep It Alive
Think you’ve done the hard work getting your site up and running so what now ? well think again. The monster has needs and needs to be guided down the right path without scaring off all the villagers when they first lay eyes on your creation.
If your funds are limited your next steps could be the most importent ones you will take so really the work is about to start. Getting people to your site is hard but even harder is getting those same people to return should you mess this step up. So take your time, set a realistic budget based on what you can afford long term, at least 6 months. Create a timetable of events you want to follow and include as many things that you can do that won’t cost money. Move these up the list so your cash lasts as long as possible and also so you can make adjustments based on success or failure. Within that project plan include how you will gauge what is working, why it’s working and most important why it’s not – how you hope to correct it. Be honest to yourself, perhaps you’ve not done something right or perhaps what you first thought was right is not working - Re-think it, look for advice, rework it, rework it again but don’t give up.
The areas to concider are vast – first steps could be creating the right framework for success. Think of your site as a garden;
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Prepare the soil – Making sure your site is search engine friendly.
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Plant the seeds - Sitemaps for the likes of Google, Yahoo and Live Search. Ensuring you’ve followed the right path to get search engines to your site so they can index as many pages as possible and each page has the best content to deliver it.
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Feed & Water - Monitor the performance, tweak and adjust adding fertilizer with the likes of backlinks.
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Clear the weeds - Visitors sent from those search engines and links come and pick the fruit you have to offer. But don’t forget all gardens need weeding. Tidy the ground – refresh the content – on a regular basis.
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Confused ? That’s were our housework postings will be of value, we hope so read on but if you have any questions feel free to use the comment form below.
