Very Basic Internet Marketing Techniques
Last Updated on Friday, 20 January 2012 07:14 Written by a2e Friday, 20 January 2012 07:14
Baby Steps
Combining many techniques into your marketing strategy can make sure you hit all corners of your target market. Search Engine Optimisation
or SEO is a key part of any campaign for an online business – these tips and techniques will provide a good ‘quick start’ to marketing your
website online.
Adding a group of key “site-wide links” to the bottom of your page will act as a quick sitemap, directing users to inportant other pages such
as the home page, product categories and contact info. They also ensure that every page on your website contains a set of key information or
keywords for search engines to find.
Meta tags are one of the easiest ways you can optimise your website. They are not visible to visitors but tell search engines what content is on the site. The top search engines are all savvy to sites that exploit these techniques and can penalise you, so limit yourself to the few most relevant keywords and update them whenever necessary. Find out what the most common keywords are for people searching for your website to make sure they find you. You may even want to find out what keywords your competitors use, if you want to compete for their traffic.
Where possible, your website text should be written into the page’s HTML, rather than enclosed in images. This makes your website more accessible for visitors, but also allows search engine “spiders” to “crawl” all the text on your site to identify key content. Most importantly, they look for “<H>” tags, which are used to mark headings in HTML so you can help make sure they find the right keywords by making sure all your titles and headings use these tags.
Social media can be a useful marketing technique. Consider adding links to your site that allow visitors to share the products or services they
like with friends. You could even create content specifically for social media, like a viral ad or game. This relies on an in-depth knowledge of your target market and the way they use the internet to be successful so make sure you do your research.
This is just a whistle-stop tour of internet marketing techniques – a look online for further resources will help you too;
One popular such resource is Out Adwords, this site takes the strain out of looking for fresh places to market you website, goods & services. It bring together in one place lots of options and all either free or cheap ways to advertise. It also fills the need for when you want to monitize your site by providing links and ideas on how to earn from your content. Out Adwords is new but we expect big things from this site so make sure you visit and bookmark http://www.outadwords.com.
