Url Rewriting using .htaccess
Last Updated on Monday, 7 November 2011 10:23 Written by a2e Wednesday, 22 April 2009 04:55
Url Rewriting using .htaccess good example/sites in PHP.
1)Rewriting product.php?id=12 to product-12.html
It is a simple redirection in which .php extension is hidden from the browser’s address bar and dynamic url (containing “?” character) is converted into a static URL.
RewriteEngine on
RewriteRule ^product-([0-9]+).html$ product.php?id=$1
Reciprocal linking
Last Updated on Thursday, 2 April 2009 03:57 Written by a2e Thursday, 2 April 2009 03:57
What is a Reciprocal link ? Well for those that don’t really know it’s formed of two web links - Site X links to Site Y while Site Y links to Site X.
In the past this has been the accepted methods for site owners to build traffic, increasing the number of inbound links has always been a popular way to get more traffic and improve page rank in search engines. However site owners need to keep up to date on this idea as it’s changed a great deal over recent years if not months. It’s no longer accepted that a simple reciprocal link exchange will have the desired effect. Far more importance is put on the quality on the links to your site.
Links Have To Fit
If you think about it this is an attempt to get back to proper promotion from one site to another like good old word of mouth practice. And for that reason it’s important for site owners now to think not in terms of numbers but in terms of content.
The very best type of link is a pure unsolicited link from a major player in your category. But the next best could be a link exchange with a similar site with as good or better ranking. Problem with that is of cause is no one really wants to give traffic to competitors do they. It’s hard but you should try and keep to those rules and not give away your links cheaply. If we all do that the Internet will be a far better place to travel around and searches will bear far better fruit then they currently do. This is one on the reason why we only allow links from home pages and those links simple text to make it as easy as possible to search engines to traverse the link. So many people are using linking scripts that makeit pointless to exchange as search engines just don’t traverse them that well. But the are other reason as we hinted;
You need to spend a lot of time if you are going to request reciprocal link exchanges. Even so most requests end in disappointment and this can be hard on new webmaster anxious to increase their link popularity and page rank?
Some of the major reasons for the refusal are set out below:
You send off a reciprocal link request;
1. The first thing most webmaster might do is visit your website. If you site is not relevant to their needs the request will be turned down. Reason - search engines will not give the webmaster any credit for linking to your site and he can’t see the link sending any traffic to his site either.
2. Your content lets you down. Websites with good quality theme related content are seldom rejected. In these cases the webmaster might see him as getting the better end of the deal if your site can send extra traffic to his.
3. Your Google Rank is too low. The is a great deal of rubbish believed about the ranking and sadly in the wrong way by some site owners. It may be true that if a site is ranked lower then another that site might not contribute to the google ranking effect. But the ranking has nothing to do with traffic, a site is perfectly capable of being ranked “0″ and have a very high traffic flow which would be a great deal of benefit to sites they link into to. This you can’t do a lot about but you could include your stats to show the benefit the other site might get value from. Again relevant content will also help.
4. The link must be accessible. It’s a common practice now for novice site owners to try and beat the system by hiding their links on an inaccessible page or in a deep database. This probably because they think they are gaining something – there are not – but it’s still a tactic you need to know about and deal with. Don’t fall into this mess of stupidity,if you look for honest link you should find them and find one good one is better then any number of hidden ones. Your link directory should be easily accessible.
Don’t be tempted to run before you can walk. Make sure your site is finished with good quality content and some traffic before you seek link partners. Choose carefully and make sure they bring something to you although you can’t be too fussy if you have little to offer don’t be tempted to buy links by the bucket load from non-related sites.
Read The Rest Of This...What is Black Hat SEO?
Last Updated on Friday, 27 March 2009 09:27 Written by a2e Friday, 27 March 2009 09:27
What is Black Hat SEO?
Author: Nicola Bullimore
Black hat is a common term known to search engine optimisers, it is considered as unethical techniques used to get websites increased exposure in search engines.
Search engines such as Google, Yahoo! and MSN wants to ensure they are showing relevant results to their end users. For those who employ successful “Black hat” or “Unethical” techniques to get their sites to show up in the search results pages, more often than not, will not give you the information you were looking for.
For example, if a Webmaster wants to make money with Google Adsense, they place content on a webpage in the hope that when someone finds that page, they will click on an Ad because the content on the page is not useful. In return, the Webmaster gets paid for that click.
The result is poor user experience because of the black hat SEO techniques used by the Webmaster to fool the search engines into believing the page was relevant to the search.
This is exactly what search engines are trying to combat.
If you are a person who is hoping to outsource search engine marketing, then it is important you know what to look out for and avoid when trusting someone with your website.
Here are some common Black hat techniques:
Keyword Stuffing
Keyword stuffing can be achieved in a number of ways. It is an unethical technique of using tags such as Meta-tags, Alt tags and title tags to stuff with your target keywords. Search engines reads these tags and can help to indicate what a page is about, however, if you stuff your tags with keywords, and the search engines find out, then this can cause your site to be banned.
An example of keyword stuffing in alt tags (tags attached to images) could look something like:
[img src=”images/my_cat.jpg” alt=”black hat, dodgy practices, black, hat, spam, unethical,hat black,black hat is cool,im spamming for black hat,practice black hat”]
As you can see, the webmaster is wanting the search engines robots to notice the keyword black hat in the hope it will get a better ranking in the results pages, however, this is unethical and something which if picked up, is likely to get the website thrown out of the search engines.
Hidden Text
The most common way to hide text on a webpage is by setting the font colour of the text to be the same as the page background, this way it is not easily picked up by a site visitor.
People use hidden text to load keywords and phrases into a webpage that is only read by search engines to increase their rankings in search engines. However, this tactic goes against search engine guidelines and if picked up, can get your website banned.
One way to discover if a site has hidden text is to click Edit/Select all in your browser, if you see text, which is otherwise not visible, then this is hidden text.
Doorway Pages
A common example of a doorway page is for a Webmaster to create a page specifically for search engines, which probably would make no sense to a user. They will get the page for search engines ranking, and when a user clicks on the result from a search, they will immediately be redirected to a different page without their knowledge.
An easy way to discover a doorway page is to look at the description in a search result and to look for that content when you click through to that page. If the content is not within the page content or in the description Meta-tag, then it is likely the result you saw was a doorway page.
*Note: Google can sometimes use descriptions in their webpage results from DMOZ, check to see if the site is listed in DMOZ and check the description to clarify the description is not from them.
These are the most common techniques used by Black hat Webmasters
All of these methods can get your site banned from the search engines, so when outsourcing SEO work, check over your website to ensure none of these tactics are being used on your website.
Read The Rest Of This...It’s Alive!
Last Updated on Tuesday, 17 March 2009 11:43 Written by a2e Tuesday, 17 March 2009 11:43
Now Keep It Alive
Think you’ve done the hard work getting your site up and running so what now ? well think again. The monster has needs and needs to be guided down the right path without scaring off all the villagers when they first lay eyes on your creation.
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Prepare the soil – Making sure your site is search engine friendly.
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Plant the seeds - Sitemaps for the likes of Google, Yahoo and Live Search. Ensuring you’ve followed the right path to get search engines to your site so they can index as many pages as possible and each page has the best content to deliver it.
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Feed & Water - Monitor the performance, tweak and adjust adding fertilizer with the likes of backlinks.
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Clear the weeds - Visitors sent from those search engines and links come and pick the fruit you have to offer. But don’t forget all gardens need weeding. Tidy the ground – refresh the content – on a regular basis.
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Confused ? That’s were our housework postings will be of value, we hope so read on but if you have any questions feel free to use the comment form below.
