Very Basic Internet Marketing Techniques

Last Updated on Friday, 20 January 2012 07:14 Written by a2e Friday, 20 January 2012 07:14

Baby Steps

Combining many techniques into your marketing strategy can make sure you hit all corners of your target market. Search Engine Optimisation
or SEO is a key part of any campaign for an online business – these tips and techniques will provide a good ‘quick start’ to marketing your
website online.

Adding a group of key “site-wide links” to the bottom of your page will act as a quick sitemap, directing users to inportant other pages such
as the home page, product categories and contact info. They also ensure that every page on your website contains a set of key information or
keywords for search engines to find.

Meta tags are one of the easiest ways you can optimise your website. They are not visible to visitors but tell search engines what content is on the site. The top search engines are all savvy to sites that exploit these techniques and can penalise you, so limit yourself to the few most relevant keywords and update them whenever necessary. Find out what the most common keywords are for people searching for your website to make sure they find you. You may even want to find out what keywords your competitors use, if you want to compete for their traffic.

Where possible, your website text should be written into the page’s HTML, rather than enclosed in images. This makes your website more accessible for visitors, but also allows search engine “spiders” to “crawl” all the text on your site to identify key content. Most importantly, they look for “<H>” tags, which are used to mark headings in HTML so you can help make sure they find the right keywords by making sure all your titles and headings use these tags.

Social media can be a useful marketing technique. Consider adding links to your site that allow visitors to share the products or services they
like with friends. You could even create content specifically for social media, like a viral ad or game. This relies on an in-depth knowledge of your target market and the way they use the internet to be successful so make sure you do your research.

This is just a whistle-stop tour of internet marketing techniques – a look online for further resources will help you too;

One popular such resource is Out Adwords, this site takes the strain out of looking for fresh places to market you website, goods & services. It bring together in one place lots of options and all either free or cheap ways to advertise. It also fills the need for when you want to monitize your site by providing links and ideas on how to earn from your content. Out Adwords is new but we expect big things from this site so make sure you visit and bookmark http://www.outadwords.com.

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Last Updated on Tuesday, 3 January 2012 09:10 Written by External Post Tuesday, 3 January 2012 09:10

Tour Britannia Announces Partnership With Bonhams And EFG International

Last Updated on Wednesday, 21 December 2011 06:05 Written by External Post Wednesday, 21 December 2011 06:05

Tour Britannia is delighted to announce that Bonhams Auctioneers and EFG International (represented in the UK by EFG Private Bank) have become the main partners of Britain’s premier race and rally tour for classic cars.

The Tour Britannia is one of Europe’s leading historic motoring events offering the entrant the choice of the full-blown competition category or the less competitive regularity option. Following the very successful Tour this year, the 2012 event will run from 7-9 June…
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Turn Back Time At Bonhams Fine Watches, Wristwatches And Clocks Auction

Last Updated on Wednesday, 16 November 2011 04:05 Written by External Post Wednesday, 16 November 2011 04:05

Bonhams is pleased to announce its Fine Watches, Wristwatches and Clocks auction taking place December 8 in New York, simulcast to San Francisco.

Jonathan Snellenburg, Bonhams US Director of Watches and Clocks, states about the sale, “The watches and clocks in this sale span three centuries—from the earliest pendulum clock of the 1660s to fine and modern complicated wristwatches. The sale’s many highlights are a tour of timekeeping…
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Internet Explorer 9: A Visual Tour

Last Updated on Wednesday, 22 September 2010 08:40 Written by External Post Wednesday, 22 September 2010 08:40

Extract not available.
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Photos: Google Street View car in police drama

Last Updated on Saturday, 13 March 2010 10:45 Written by External Post Saturday, 13 March 2010 10:45

Photos: It’s a funny old world – Google Street View Photos: Google Street View – A tour of London
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