Very Basic Internet Marketing Techniques
Last Updated on Friday, 20 January 2012 07:14 Written by a2e Friday, 20 January 2012 07:14
Baby Steps
Combining many techniques into your marketing strategy can make sure you hit all corners of your target market. Search Engine Optimisation
or SEO is a key part of any campaign for an online business – these tips and techniques will provide a good ‘quick start’ to marketing your
website online.
Adding a group of key “site-wide links” to the bottom of your page will act as a quick sitemap, directing users to inportant other pages such
as the home page, product categories and contact info. They also ensure that every page on your website contains a set of key information or
keywords for search engines to find.
Meta tags are one of the easiest ways you can optimise your website. They are not visible to visitors but tell search engines what content is on the site. The top search engines are all savvy to sites that exploit these techniques and can penalise you, so limit yourself to the few most relevant keywords and update them whenever necessary. Find out what the most common keywords are for people searching for your website to make sure they find you. You may even want to find out what keywords your competitors use, if you want to compete for their traffic.
Where possible, your website text should be written into the page’s HTML, rather than enclosed in images. This makes your website more accessible for visitors, but also allows search engine “spiders” to “crawl” all the text on your site to identify key content. Most importantly, they look for “<H>” tags, which are used to mark headings in HTML so you can help make sure they find the right keywords by making sure all your titles and headings use these tags.
Social media can be a useful marketing technique. Consider adding links to your site that allow visitors to share the products or services they
like with friends. You could even create content specifically for social media, like a viral ad or game. This relies on an in-depth knowledge of your target market and the way they use the internet to be successful so make sure you do your research.
This is just a whistle-stop tour of internet marketing techniques – a look online for further resources will help you too;
One popular such resource is Out Adwords, this site takes the strain out of looking for fresh places to market you website, goods & services. It bring together in one place lots of options and all either free or cheap ways to advertise. It also fills the need for when you want to monitize your site by providing links and ideas on how to earn from your content. Out Adwords is new but we expect big things from this site so make sure you visit and bookmark http://www.outadwords.com.
Read The Rest Of This...Engaging Ideas for Viral Content
Last Updated on Tuesday, 20 December 2011 01:10 Written by External Post Tuesday, 20 December 2011 01:10
It’s hard to resist something that encourages you to interact with it, or that seems to be interacting with you. That’s why video games are so much fun. And when we’re having fun with something, we naturally want to share it with others. The content ideas I’m going to give you today, mostly from Jordan Kasteler’s recent guest post on Search Engine Land, will help get your readers involved and interacting with your content and your website. The first one that comes to mind as a type of content that can engage your readers is The Quiz. Casteler notes that quizzes are popular for several reason…
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Creating Different Types of Viral Content
Last Updated on Monday, 19 December 2011 05:59 Written by External Post Monday, 19 December 2011 05:59
Not convinced that viral content can work magic for you? As Jordan Kasteler explains in a post on Search Engine Land, viral content builds links. When search engines see these links it sends three clear message about your site…[it] is active…is current…is invested in the needs of your audience, notes Kasteler. This is exactly the kind of site that search engines want to show their users. Large amounts of social shares indicate that a mass amount of people not only found what they were looking for on your site, but also liked your site enough to share it with others, Kasteler states. …
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Yahoo`s Biggest Worry: Alibaba, or Facebook?
Last Updated on Monday, 19 December 2011 05:59 Written by External Post Monday, 19 December 2011 05:59
A Washington Post video reported that China’s Alibaba is preparing to make a bid for all of Yahoo. The Chinese e-commerce company, run by Jack Ma, has long wanted to buy back the 40 percent stake that Yahoo owns in it. The bid, for $20 a share, would value the venerable search engine at $25 billion. Eric Jackson, a major Yahoo shareholder and founder of Ironfire Capital LLC, thinks that price is too low. If that name sounds familiar, it’s because Jackson let an investor revolt back in 2007 that led to a change in the CEO. But despite his reservation about the low price, in the video, Jackson n…
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Google Biz Dev Beats the Google Engineers Again
Last Updated on Monday, 12 December 2011 01:12 Written by a2e Monday, 12 December 2011 01:12
Since Panda has happened I (and others) have highlighted how brands have ranked doorway pages, ranked scraped 3rd party content, padded out crap “content farm” content to suck in search traffic, took their market leading position & used it to deliver inferior experiences, bought out bankrupt competitors & redirected the PageRank, engaged in off-topic affiliate extension (Barnes & Noble, Overstock, Overstock AND Barnes & Noble), etc etc etc
At the same time, independent webmasters face greater uncertainty than ever (legal, personal property rights, and from alleged “quality” algorithms like Panda & editorial crackdowns from Google engineers).
If you are not operating at scale, you are an inefficiency which must be expunged from the marketplace.
I have maintained that Panda was a joke & a diversion to re-frame the quality debate as Google dialed up on inserting their own vertical results in the search results, allowing them to monetize the “organic” search results.
Such a view may have been seen as cynical, but it is something that more people are realizing as true. Read this great article from Tom Foremski on ZDNet.
Google’s percent of downstream traffic to YouTube has more than doubled since Panda.
You know how John Stewart or George Carlin have to present reality as a joke to express it? Well watch the above video & then read this article:
“Every single leading company is waiting for user-generated content or is licensing content” in order to reach advertisers, Rosenblatt said. “YouTube was tired of waiting. They told us that they needed a home and garden channel, a pets channel and a health/Livestrong channel. They are paying us up front, plus a rev share. This is the beginning of them funding professional content creators.”
I have mentioned Demand Media’s video “efforts” before.
But my opinion doesn’t matter.
As a monopoly, only Google’s does.
And they decided to subsidize Demand Media while torching your site.
Oracle Looks to Ecommerce With $1B ATG Buy
Last Updated on Tuesday, 2 November 2010 09:21 Written by External Post Tuesday, 2 November 2010 09:21
Oracle announced today that it will purchase ecommerce software company ATG for approximately $1 billion, or $6 per share. In doing so, Oracle will be filling in a hole in its ecommerce capabilities, while giving ATG support in enterprise ordering and
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Internet Explorer loses ground to Chrome in October
Last Updated on Tuesday, 2 November 2010 02:41 Written by External Post Tuesday, 2 November 2010 02:41
The latest browser-usage statistics from Net Applications reflect previous trends, as Google’s Chrome continues to build its share at the expense of Internet Explorer ( ZDNet UK – Desktop Apps )
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Amazon posts strong quarter, but margin woes emerge
Last Updated on Friday, 22 October 2010 02:21 Written by External Post Friday, 22 October 2010 02:21
Amazon’s third quarter topped projections and its fourth quarter revenue outlook is better than expected. The company’s fourth quarter operating profits, however, look light. The company reported net income of $231 million, or 51 cents a share, on
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eBay’s non-Skype profits climb 16%
Last Updated on Thursday, 21 October 2010 03:20 Written by External Post Thursday, 21 October 2010 03:20
eBay’s third-quarter revenues climbed 10 per cent over the same quarter last year, if you exclude revenues from the failed VoIP experiment with Skype, while non-Skype, non-GAAP profits rose 16 per cent. With net earnings per share topping out at 40
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Google’s 30% Q3 profits boost beats analyst estimates
Last Updated on Friday, 15 October 2010 12:21 Written by External Post Friday, 15 October 2010 12:21
Google has reported third quarter earnings per share of $7.64, a 30% increase on the same period the year before and above analyst estimates of between $6.69 and $7.10. Revenues, mostly from Google’s ad business, were up 25% to $5.48bn billion, above
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