Kill The Bugs!

Last Updated on Friday, 3 February 2012 04:05 Written by External Post Friday, 3 February 2012 04:05

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The Future of SEO Campaigns with Jon Henshaw & Taylor Pratt from Raven

Last Updated on Thursday, 26 January 2012 07:05 Written by External Post Thursday, 26 January 2012 07:05

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Scalable Link Outreach with Gmail and Boomerang

Last Updated on Tuesday, 10 January 2012 07:05 Written by External Post Tuesday, 10 January 2012 07:05

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This Post is Sponsored by Google

Last Updated on Monday, 2 January 2012 07:05 Written by External Post Monday, 2 January 2012 07:05

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List-Worthy Approaches to Viral Content for SEO

Last Updated on Monday, 19 December 2011 05:59 Written by External Post Monday, 19 December 2011 05:59

In the previous part, I talked about some of the reasons you might want to add content to your site that might go viral. I noted that it can help you rank better in the search engines. If you add content regularly, search engine spiders will find it when they crawl the web. And if you make a point of staying focused on your site’s topic, it will grow more and more relevant in relation to your keywords. That can only help your standing on the search engine results pages. I also stressed that you’ll need to work to make sure your content is very good, regardless of which approach you use. I list…
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The Decline of Organic Links Infographic

Last Updated on Monday, 12 December 2011 01:13 Written by a2e Monday, 12 December 2011 01:13

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How Google Hit Organic Links.

For many years it was true that SEO = links, but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals.

Links are still valuable in some areas of course, but where the search results are full of listings from Google.com, pushed below the fold from larger AdWords ads and/or heavily skewed by things like brand bias there is much less value in link building in numerous big money markets. After all, few care who ranks #1 if #1 is below the fold!

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Google Admits ‘Organic Results’ Are Filler To Pump Deceptive Ads at Consumers

Last Updated on Monday, 12 December 2011 01:13 Written by a2e Monday, 12 December 2011 01:13

Some of Google’s new search results look quite alarming in terms of every single link above the fold is either a paid ad, or links to yet another Google page wrapped in ads.

I have a huge monitor & it is impossible for me to click *anywhere* above the fold on some search results without going through Google’s toll booth or clicking off to yet another Google ad wrapped page.


(click on the image for the full sized view)

Some people have given Google the benefit of the doubt “well this is just vertical search” and “this is just for the consumer” but we see that in many cases it harms consumers by limiting choice:

Charlie Leocha, the director of the Consumer Travel Alliance, says Google Flight Search is “limiting consumers’ knowledge.” He explains, “this is a situation where Google is trusted as a ‘search engine’ that goes across the whole Web, but it is only going to a small select group of airlines and including them in Flight Search.”

The bottom line?

According to Leocha, “Google and the airlines have a sweetheart deal with each other, and the consumers are getting screwed.”

Those who coddled Google & gave Google the benefit of the doubt now have egg on their face, and the industry as a whole is poorer for their poor judgement & lack of stewardship.

As absurd as the above behavior is, it gets worse. When Google acquired DoubleClick, Larry Page wanted to keep Performics (an SEO/SEM company). But since it would have been a flagrant violation of law for him to run an SEO company, they now decide that nobody should run an SEO company…telling consumers to simply forget about SEO even when they specifically search out information about SEO!

Google recently ran AdWords ads with the following copy when consumers searched Google for SEO information:

“Forget about SEO. To be visible in Google today, try Adwords”

You know Google’s slogan: “maybe the best ads are just answers.” And sometimes they are misdirection or scams that quite literally kill people.

You can’t be 100% certain which is which until long AFTER you click. And by then Google’s cash register has already rang & it is off to dupe the next person.

Comments turned off, as this is a conversation that NEEDS TO SPREAD. If you run a blog about SEO, you owe it to your readers & your industry to cover this topic. If this topic doesn’t get broad coverage then pretty soon your career might be over & you will deserve it too.

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Last Weeks Updates > 2010-02-07

Last Updated on Sunday, 7 February 2010 10:28 Written by a2e Sunday, 7 February 2010 10:28

  • Last Weeks Updates > 2010-01-31: Last Weeks Updates > 2010-01-24: Free Online Auctions – Selling and Bidding are F… http://bit.ly/dq9Hno #
  • Facebook Rewrites PHP Runtime For Speed: VonGuard writes ‘Facebook has gotten fed up with the speed of PHP. The co… http://bit.ly/dgArta #
  • Christie’s Auctioneers Announces 2009 Global Art Sales Total $3.3 Billion: AuctionInfo.org
    AuctionInfo.org
    Christ… http://bit.ly/amuHYg #
  • Mum’s the Word On Google Attack At Davos: theodp writes ‘BusinessWeek reports that the cyber attack on Google was … http://bit.ly/aepxl3 #
  • ODAA Providing Car, Truck, Boat, Motorcycle, ATV and RV Auctions from reputable Dealers – http://www.odaaauction.com #
  • India Objects To Google Book Settlement: angry tapir writes ‘About 15 Indian authors and publishers, and two India… http://bit.ly/cU7C4F #
  • Breakfast briefing: Amazon’s publishing war, China’s internet war and the Tory’s broadband election: • This weeken… http://bit.ly/aTYgkc #
  • Amazon concedes higher prices in e-book dispute: The company says that, while it deems $14.99 too pricey, it will … http://bit.ly/98SuQF #
  • Key EDS Witness Bought Internet Degree: An anonymous reader writes ‘EDS’s key witness during the firm’s court case… http://bit.ly/9BY7a0 #
  • Warwick & Warwick Limited Collectables: Collectables Sale: Collectables Sale
    Feb 10, 2010, 11:00 AM GMT
    Wa… http://bit.ly/baZcPa #
  • Another murderer pops up on Facebook: A second convicted murderer has been caught using Facebook to keep the world… http://bit.ly/aVLz7p #
  • Google begins phasing out support for Internet Explorer 6: Google is to begin phasing out support for Microsoft In… http://bit.ly/daP0Up #
  • Google boss worries about the future of reading: Google boss Eric Schmidt is worried that kids will lose the skill… http://bit.ly/9mMxKz #
  • Dawo: Auction 172: Auction 172
    Feb 10, 2010, 3:00 PM CET
    Dawo: Scheidt, Germany
    Go to Source http://bit.ly/cmk4i8 #
  • Chiswick Auctions: Antiques & Collectables: Antiques And; Collectables
    Feb 2, 2010, 12:00 PM GMT
    Chiswick … http://bit.ly/b5W9pd #
  • Ashgrove Auction Rooms: Georgian & Later furniture & effects: Georgian And; Later furniture And; effects
    Feb 2… http://bit.ly/a2z7Vl #
  • Martyn Rowe: Antique & Picture Sale: Antique And; Picture Sale
    Feb 12, 2010, 10:30 AM GMT
    Martyn Rowe: Red… http://bit.ly/c9S0as #
  • Old World Auctions: Rare, Original Old Maps, Charts, Globes, Atlases: Rare, Original Old Maps, Charts, Globes, Atl… http://bit.ly/aJu1GX #
  • Bruun Rasmussen: Paintings, Works of Art, Books & Wine: Paintings, Works of Art, Books And; Wine
    Feb 9, 2010, … http://bit.ly/dq72vA #
  • Google aims to speed up DNS requests: The internet’s address system can inappropriately route people to servers fa… http://bit.ly/bcxZsv #
  • Amazon gives in to publisher’s demands for pricer e-books: Amazon said on Sunday that, while it still believes a $… http://bit.ly/azLH4B #
  • Moore Allen & Innocent: Sporting: Sporting
    Feb 5, 2010, 10:00 AM GMT
    Moore Allen And; Innocent: Cirenceste… http://bit.ly/ds7zta #
  • Francis Smith: Antiques & Collectables: Antiques And; Collectables
    Feb 2, 2010, 6:15 PM GMT
    Francis Smith:… http://bit.ly/9rZFYB #
  • Tajan: Sundays at Tajan: Sundays at Tajan
    Feb 14, 2010, 3:00 PM CET
    Tajan: Paris, France
    Go to Source http://bit.ly/alugco #
  • Bruun Rasmussen: Paintings, Works of Art, Books & Wine: Paintings, Works of Art, Books And; Wine
    Feb 14, 2010,… http://bit.ly/9cyBcH #
  • Video news review: Apple iPad, Johnny Depp death hoax and MoD secrets on Facebook: The Computer Weekly news round-… http://bit.ly/bkNuF1 #
  • Where to Watch Obama Answer Your Questions Online: Extract not available.
    Go to Source http://bit.ly/9j0Unk #
  • Google Chrome dev-only build hopes to be famous 5: Google released Chrome version 5 developer builds for Windows a… http://bit.ly/9EPKgn #
  • American Red Cross imagery highlights Illustration Art Auction: AuctionInfo.org
    AuctionInfo.org
    Important origin… http://bit.ly/crezoK #
  • Bamfords Auctioneers and Valuers Ltd: Toy & Collectors Sale: Toy And; Collectors Sale
    Feb 17, 2010, 5:00 PM GM… http://bit.ly/ct4OH6 #
  • Dawo: Auction 172: Auction 172
    Feb 11, 2010, 3:00 PM CET
    Dawo: Scheidt, Germany
    Go to Source http://bit.ly/c50iZV #
  • Jorg Weigelt Auktionen: Auction 68 Winter Clearing Sale: Auction 68 Winter Clearing Sale
    Feb 27, 2010, 12:30 P… http://bit.ly/9KJIvg #
  • Social media and sports: Sony Ericsson’s Twittercup: Here’s an example of a traditional marketer proving with a sm… http://bit.ly/cBvlup #
  • Google yanks IE6 love from web apps: Extract not available.
    Go to Source http://bit.ly/9TEtLt #
  • CNET News Daily Podcast: Amazon dumps Macmillan books, temporarily: Book seller Amazon and book publisher Macmilla… http://bit.ly/bUfgRj #
  • Google joins the ‘kill IE6? campaign: Google has announced that Google Docs will drop support for Microsoft’s near… http://bit.ly/dnvmnc #
  • The Auction web site Multi-Sale.com announces their updated software – http://www.multi-sale.com #
  • IE 8 Is Top Browser, Google Chrome Is Rising Fast: An anonymous reader points out that the latest Net Applications… http://bit.ly/cvgmsO #
  • Retail House require Java E-Commerce Developer, £25K, Liverpool: Hays Technology are currently representing one of… http://bit.ly/aUTXDU #
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OnLine Marketing, PR, Internet Specialist, SEO

Last Updated on Sunday, 7 February 2010 07:15 Written by External Post Sunday, 7 February 2010 07:15

Internet PR / Marketing, SEO, Internet Research Specialist sought for leading Digital Agency in the West London, Berkshire area. This is a fantastic Opportunity to take full responsibility for Feature Articles, Newsletters, Twitter / Blog Management,
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PPC Specialist ( Google, PPC ) – Swindon

Last Updated on Saturday, 6 February 2010 03:15 Written by External Post Saturday, 6 February 2010 03:15

PPC / SEO Specialist – Swindon A fantastic opportunity has arisen to join an established organisation in Swindon as a PPC/SEO executive. You will be responsible developing, running, managing and optimizing PPC (Pay Per Click) campaigns across all
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