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Last Updated on Monday, 2 January 2012 07:05 Written by External Post Monday, 2 January 2012 07:05
The Decline of Organic Links Infographic
Last Updated on Monday, 12 December 2011 01:13 Written by a2e Monday, 12 December 2011 01:13
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For many years it was true that SEO = links, but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals.
Links are still valuable in some areas of course, but where the search results are full of listings from Google.com, pushed below the fold from larger AdWords ads and/or heavily skewed by things like brand bias there is much less value in link building in numerous big money markets. After all, few care who ranks #1 if #1 is below the fold!
This is a Dofollow Blog
Last Updated on Saturday, 8 August 2009 08:32 Written by a2e Saturday, 8 August 2009 08:32
Are you wondering; what is DoFollow?
DoFollow or NoFollow is something that all web site owner should know about. Most blogs use the setting NoFollow because it’s common for this to be the default. This means that the comments posted with any URL in it on a NoFollow blog are not followed by Google and other search engines.
Why should you care about DoFollow links?
Well every site owner wants to have their rightful ranking in Google don’t they ? Google PR is important for getting higher search engine rankings. It could be the difference of being sort of front page or tucked away in the obituaries if you think of Google like a newspaper. The only way to achieve high search engine ranking results is to get other blogs or websites to link to your site. If these links are NoFollow then Google doesn’t count them as a link and so the link on a nofollow site is worthless for your search engine rankings.
So if you want to improve your Page Rank, just join the conversations and give us your thoughts on the Tips and Tricks. But please although this site is Dofollow we still don’t let spam in (take a look at the Smut You Missed stat on the side there ).
Google No To NoFollow
Last Updated on Wednesday, 24 June 2009 12:16 Written by a2e Wednesday, 24 June 2009 12:16
Google are changing the way it treating the nofollow rule. What’s that ?
Well assume we have a web page that carries a Google PageRank of 4. (Google Ranks your pages on a 0 – 10 depending on how importent they think it is to other surfers).
If this web page links to 2 other pages within the site, it’s understood that the page rank is split and credited in equal amounts of its PageRank on to the destinations pages via the links (i.e. each page receives 2 of its 4 PR points).
PageRank manipulating (Sculpting) involves the use of nofollow tags on links to control where the PageRank value flows within a website. So if a link had the nofollow tags added, then the other page would get the exposure to the full 4 pages PR points. So instead of having 3 page with ranking of 4 – 2 – 2 you can work it to reflect 4 – 4 - 0 where the 0 page does not carry any value to you but the other page gets further up the rankings claiming a higher importance then it might warrent. Bit like having a bag of sweeties and only sharing them out to family members you like :-)
Google’s public SEO voice, Matt Cutts, has revealed that Google’s management of nofollow has changed – potentially rendering the practice of basic PageRank sculpting useless. (NOTE: sculpting can involve more than just using nofollow)
According to Cutts, Google will no longer allow webmasters to build up link juice and funnel it to certain pages. If nofollow is used on links, the other pages wont get a PR boost – instead they’ll just receive the same PR value they would have, if all the links were followed.
This could be the end of PR sculpting as we know it. Given the announcement was made during a Q&A session at a conference; webmasters will be waiting patiently for an official statement on the policy from Google
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