How A Cheap Hamburger Brought Top Search Rankings And Incredible Traffic
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Read The Rest Of This...eBay Left Seller in the Cold in the Case of the Frozen Acct.
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Read The Rest Of This...Transparency vs Asymmetrical Information
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Read The Rest Of This...Christmas charity face auction for in-debt graduates
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Read The Rest Of This...The Decline of Organic Links Infographic
Last Updated on Monday, 12 December 2011 01:13 Written by a2e Monday, 12 December 2011 01:13
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For many years it was true that SEO = links, but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals.
Links are still valuable in some areas of course, but where the search results are full of listings from Google.com, pushed below the fold from larger AdWords ads and/or heavily skewed by things like brand bias there is much less value in link building in numerous big money markets. After all, few care who ranks #1 if #1 is below the fold!
Is Google Too Big To Fail?
Last Updated on Monday, 12 December 2011 01:10 Written by a2e Monday, 12 December 2011 01:10
We are better off if we ignore what Google is saying and follow one thing: Google wants more money for Google. When we make this assumption, everything Google does makes sense. Deception and doublespeak are logical and expected rather than shocking and upsetting.
When it comes to scale, as pointed out with Groupon, all of these rules go out the window. If you look at the biggest advertisers, replace their account with one with no history and the brand “Geico” with “SEOBook auto insurance” and the campaign will simply not run. You are spam. In some cases larger advertisers are able to run ads which are clearly deceptive and go against guidelines which they actively enforce on smaller advertisers. I have a strong suspicion now that this is in fact institutionalized in Google’s rating process rather than any employee going out of their way to overturn some sort of penalty.
Google will not disrupt a site or advertiser that will negatively impact their own quarterly earnings. When Google does disrupt one, it is because they have a backup in place. That backup may be their own internal project or a competitor of yours who sends 95% of their advertising through Google’s ad platforms. When Google claimed they were going after content farms, and Demand Media’s properties (which are explicitly spam) were spared, the reason was obvious, because it would have visibly impacted their bottom line.
Brand is a deceptive concept. A hairy, smelly drug addict that compulsively molests women is not a sex offender but rather a globally famous rock star. Much the same holds true to many of the biggest brands. As long as a brand spams, that spam is opaque to Google’s customer base and their customers do not bring a negative association with Google’s brand. However, when that same hairy, smelly drug addict is anonymous he is a nuisance which destroys your reputation when you publicly associate yourself with him.
Google is like an oil company which not only dictates the price of oil but also chooses where an oil field will exist. Google is now “too big to fail” as indicated by the recent DOJ investigation which could have resulted in a felony charge for their co-founder, and most certainly would have for a smaller firm without $500m of liquid cash. We should be thankful that visitors are still directed to our websites when they could simply receive excerpts of what they are searching for.
My conclusion: first, I monetize my existing sites with Google’s own products as much as possible. Second: I no longer invest my time or money in new businesses that require Google’s traffic. Google should expect more walled content gardens in their future. Google’s biggest challengers such as Facebook and Apple recognize this, and their platforms are very much walled gardens. That is too bad for the web as we know it today.
As a consumer I want Google to have the best, most trustworthy experience possible. They can fight SEOs and affiliates all day long and it doesn’t bother me. I fully expected the innovative waves that helped the web destroy old media do the same again to itself. But, when Google lies, and do things that in fact damage that consumers experience no longer can I defend Google (when eHow first started popping up in 50% of the searches I did I was shocked; I am absolutely appalled they still show up on page 1 for anything, the articles are obviously written by authors that re-hashed another article in 10 minutes and often factually incorrect on top of it.)
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Andrew Johnson submitted the above (less the image) as a comment here, but we thought it deserved to be its own post on the blog so more people get to see it.
A Sad Story…
Last Updated on Friday, 25 November 2011 12:05 Written by External Post Friday, 25 November 2011 12:05
I first became interested in antiques when I was a poor student. Fortunately my tastes varied then as much as they do now, and I was as interested in things I could afford as I was in the things that were well beyond my league. While at university I built up a large collection of 17th-19thC blue and white hand-painted and transfer-printed plates without spending more than a few pennies. Some of the plates I bought then are still only worth a few pennies, but quite a few have greatly increased in value.
Now, I don’t believe in buying antiques in order to make money, but that doesn&rsq … Read this full article on the Miller’s Blog.
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eBay auction blunder raises questions
Last Updated on Monday, 14 November 2011 03:35 Written by External Post Monday, 14 November 2011 03:35
Andre Souang thought he scored the deal of a lifetime when he won a $140,000 Bentley for $14,000 on eBay last month.
But when he went to make his payment, managers at Bentley Scottsdale refused to take his money, told him the car wasn’t for sale and disavowed the auction listing as a mistake.
Bentley Scottsdale’s refusal to sell was followed by a form message from eBay saying the auction had been canceled for unspecified reasons. The company scraped any trace of the auction from its website and from Souang’s account.
Within hours of the Oct.25 auction, it appeared as if the car had never been for sale at all.
http://www.azcentral.com/business/articles/2011/11/12/20111112ebay-car-auction-mistake-questions.html
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Article from the Lynn News – 11th November 2011
Last Updated on Friday, 11 November 2011 01:55 Written by External Post Friday, 11 November 2011 01:55
Auctioneer has lots more to offer
An expert in collectibles has just relocated to fakenham where he has opemed an Aladdin’s Cave for hobbyists.
It’s a business which grew out of his very first sale some 40 years ago when he bought an old sixpence (2½p) for 10/- (50p) and sold it the same day for £1.
That was in 1969 when David James opened his first shop in Norwich after a career in the Army serving in Borneo and Aden.
After a more recent period on Syderstone business park he has now relocated to Norwich Street, Fakenham, where 5000 square feet of storage space houses thousands of items such as postage stamps, cigarette cards, medals, bank notes, coins, postcards, old maps, prints, books and much more besides.
“We have one of the largest stocks of collectables in this country, if not in Europe.” he said. As an auctioneer and valuer he is an expert in the many branches of collecting but also has at his elbow a team of 20 consultants whose specialist expertise gives the business a vast knowledge of the worth of anything and everything a collector might be after. That ranges from valuable penny blacks to ten-a-penny contemporary trade cards given away by companies such as Brooke Bond, Kellogg’s abd McDonalds.
At any one time the company has up to 500 items on eBay as well as holding monthly auctions and fairs around the eastern region. “We sell one tonne of stamp albums through our auctions every month and we’ve just past the 2000 auctions.” he said.
But it is also very challenging business where collecting habits can change rapidly. Cigarette cards are currently not in vogue unless they are early and rare. But anything containing either gold or silver is much sought after as the value of bullion rises world-wide.
It is also a business where big money is paid for rarity. Currently he has letters, sent before postage stamps were introduced in 1840 with the advent of the Penny Black. One, dated 1666, is valued by the distance it travelled: the greater the distance the greater the value. Marks on the correspondence record the total mileage with the recipent paying accordingly. Another lucrative market is old cheques and postal orders.
Taken from the Lynn News – www.lynnnews.co.uk – 11th November 2011 – Picture by Peter Bird
Read The Rest Of This...Website Traffic Using Only Free Methods Posted By : Henry Smith
Last Updated on Friday, 28 October 2011 03:25 Written by a2e Friday, 28 October 2011 03:25
To start a company or mlm would of course require a lot of things, d to the point, you need capital. To make the money requires the money as well. But of course, with the versatility of Internet offers, there are several ways you could find that could help maximize the potential of your site or business in generating traffic.
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