AHREFS Review: An In-Depth Look at a New Link Research Tool

Last Updated on Wednesday, 1 February 2012 02:05 Written by External Post Wednesday, 1 February 2012 02:05

Was Google Caught in a Sting Operation in Kenya?

Last Updated on Friday, 13 January 2012 02:05 Written by External Post Friday, 13 January 2012 02:05

Website Auditor Review: A Full-Featured On-Page Optimization Tool

Last Updated on Thursday, 29 December 2011 01:05 Written by External Post Thursday, 29 December 2011 01:05

How User Generated Content Helps SEO

Last Updated on Monday, 19 December 2011 05:59 Written by External Post Monday, 19 December 2011 05:59

I’m talking about user-generated content, of course. This kind of content gives you something your competitors don’t have. But that’s not the only reason you should enlist the help of users and visitors to your site to add content. When visitors to your site leave comments in your forums or on your blog posts, they use their own terms for your products and services. This can help you tremendously with keyword research. User-generated content can provide other users with valuable information about your products and services. Sure, there’s the classic case of new forum members asking question…
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Google Mobile App now searches Gmail, Docs on BlackBerry

Last Updated on Saturday, 18 September 2010 12:20 Written by External Post Saturday, 18 September 2010 12:20

Google Maps on BlackBerry now searches Gmail and Google Docs (Credit: Google) We love nothing better than using universal search to scour the entire contents of a smartphone to find our sought-after keyword. Unless, of course, it’s using the latest
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Developing a Niche Online-Content Indexing System?

Last Updated on Sunday, 18 July 2010 12:00 Written by External Post Sunday, 18 July 2010 12:00

tebee writes “One of my hobbies has benefited for 20 years or so by the existence of an online index to all magazine articles on the subject since the 1930s. It lets you list the articles in any particular magazine orfor an article by keyword, title or
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One reason Health minister is secretive over paid-for Google ads?

Last Updated on Friday, 12 February 2010 04:02 Written by External Post Friday, 12 February 2010 04:02

Three years ago, the then NPfIT minister Caroline Flint condemned a PR company which had placed pay-per-click keyword adverts with Google. The PR company was working for NHS Connecting for Health on improving the image the of NHS IT scheme, NPfIT. Flint
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You Can Now Buy Keyword Links On AlternativesToEbay.com

Last Updated on Sunday, 13 November 2011 04:08 Written by a2e Sunday, 5 July 2009 11:20

We are now offering the option to promote your web site by linking to your choosen keywords on our site. What does that mean exactly ? well it’s simply really, most words on the site is available to buy and link to. That means that the first time any of your chosen words are published in any article it will be linked to your site like this one Football is linked to football memorabilia site http://www.football4sale.co.uk

Sound interesting ? well it should because our site attracts people via keywords like any other and pulls in news on keywords so you will can say the exposure will be very high indeed to spacific words like the one above or brand names for example.

Prices depend on the likelyhood of the keyword being shown. Popular words cost like auction cost the most but band names should be cheaper. We can also link to phases. If you are interested in this idea contact us we are open to offers on a one month to one year basis.

Minimum Offer $5 current words taken;

Football
Soccer
Sport

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What is Black Hat SEO?

Last Updated on Friday, 27 March 2009 09:27 Written by a2e Friday, 27 March 2009 09:27

What is Black Hat SEO?

Author: Nicola Bullimore

Black hat is a common term known to search engine optimisers, it is considered as unethical techniques used to get websites increased exposure in search engines.

Search engines such as Google, Yahoo! and MSN wants to ensure they are showing relevant results to their end users. For those who employ successful “Black hat” or “Unethical” techniques to get their sites to show up in the search results pages, more often than not, will not give you the information you were looking for.

For example, if a Webmaster wants to make money with Google Adsense, they place content on a webpage in the hope that when someone finds that page, they will click on an Ad because the content on the page is not useful. In return, the Webmaster gets paid for that click.

The result is poor user experience because of the black hat SEO techniques used by the Webmaster to fool the search engines into believing the page was relevant to the search.

This is exactly what search engines are trying to combat.

If you are a person who is hoping to outsource search engine marketing, then it is important you know what to look out for and avoid when trusting someone with your website.

Here are some common Black hat techniques:

Keyword Stuffing

Keyword stuffing can be achieved in a number of ways. It is an unethical technique of using tags such as Meta-tags, Alt tags and title tags to stuff with your target keywords. Search engines reads these tags and can help to indicate what a page is about, however, if you stuff your tags with keywords, and the search engines find out, then this can cause your site to be banned.

An example of keyword stuffing in alt tags (tags attached to images) could look something like:

[img src=”images/my_cat.jpg” alt=”black hat, dodgy practices, black, hat, spam, unethical,hat black,black hat is cool,im spamming for black hat,practice black hat”]

As you can see, the webmaster is wanting the search engines robots to notice the keyword black hat in the hope it will get a better ranking in the results pages, however, this is unethical and something which if picked up, is likely to get the website thrown out of the search engines.

Hidden Text

The most common way to hide text on a webpage is by setting the font colour of the text to be the same as the page background, this way it is not easily picked up by a site visitor.

People use hidden text to load keywords and phrases into a webpage that is only read by search engines to increase their rankings in search engines. However, this tactic goes against search engine guidelines and if picked up, can get your website banned.

One way to discover if a site has hidden text is to click Edit/Select all in your browser, if you see text, which is otherwise not visible, then this is hidden text.
 
Doorway Pages

A common example of a doorway page is for a Webmaster to create a page specifically for search engines, which probably would make no sense to a user. They will get the page for search engines ranking, and when a user clicks on the result from a search, they will immediately be redirected to a different page without their knowledge.

An easy way to discover a doorway page is to look at the description in a search result and to look for that content when you click through to that page. If the content is not within the page content or in the description Meta-tag, then it is likely the result you saw was a doorway page.

*Note: Google can sometimes use descriptions in their webpage results from DMOZ, check to see if the site is listed in DMOZ and check the description to clarify the description is not from them.

These are the most common techniques used by Black hat Webmasters

All of these methods can get your site banned from the search engines, so when outsourcing SEO work, check over your website to ensure none of these tactics are being used on your website.

Internet Marketing – 14 Website Content Ideas

Last Updated on Monday, 7 November 2011 06:06 Written by a2e Friday, 27 March 2009 08:58

Internet Marketing – 14 Website Content Ideas

Author: JR Lang

One of the most important parts of Internet marketing is original website content, that is keyword rich, original and plentiful.