Very Basic Internet Marketing Techniques

Last Updated on Friday, 20 January 2012 07:14 Written by a2e Friday, 20 January 2012 07:14

Baby Steps

Combining many techniques into your marketing strategy can make sure you hit all corners of your target market. Search Engine Optimisation
or SEO is a key part of any campaign for an online business – these tips and techniques will provide a good ‘quick start’ to marketing your
website online.

Adding a group of key “site-wide links” to the bottom of your page will act as a quick sitemap, directing users to inportant other pages such
as the home page, product categories and contact info. They also ensure that every page on your website contains a set of key information or
keywords for search engines to find.

Meta tags are one of the easiest ways you can optimise your website. They are not visible to visitors but tell search engines what content is on the site. The top search engines are all savvy to sites that exploit these techniques and can penalise you, so limit yourself to the few most relevant keywords and update them whenever necessary. Find out what the most common keywords are for people searching for your website to make sure they find you. You may even want to find out what keywords your competitors use, if you want to compete for their traffic.

Where possible, your website text should be written into the page’s HTML, rather than enclosed in images. This makes your website more accessible for visitors, but also allows search engine “spiders” to “crawl” all the text on your site to identify key content. Most importantly, they look for “<H>” tags, which are used to mark headings in HTML so you can help make sure they find the right keywords by making sure all your titles and headings use these tags.

Social media can be a useful marketing technique. Consider adding links to your site that allow visitors to share the products or services they
like with friends. You could even create content specifically for social media, like a viral ad or game. This relies on an in-depth knowledge of your target market and the way they use the internet to be successful so make sure you do your research.

This is just a whistle-stop tour of internet marketing techniques – a look online for further resources will help you too;

One popular such resource is Out Adwords, this site takes the strain out of looking for fresh places to market you website, goods & services. It bring together in one place lots of options and all either free or cheap ways to advertise. It also fills the need for when you want to monitize your site by providing links and ideas on how to earn from your content. Out Adwords is new but we expect big things from this site so make sure you visit and bookmark http://www.outadwords.com.

Google upgrades Web toolkit, Eclipse plug-in

Last Updated on Wednesday, 4 May 2011 12:25 Written by External Post Wednesday, 4 May 2011 12:25

GWT 2.3 adds more HTML5 capability, while Google Plugin for Eclipse features integration with Google services With upgrades to its GWT (Google Web Toolkit) and Google Plugin for Eclipse released on Tuesday, Google is backing more HTML5 functionality and
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Google tests (semi) HTML5 YouTube embed code

Last Updated on Friday, 23 July 2010 11:40 Written by External Post Friday, 23 July 2010 11:40

Extract not available.
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Yahoo! releases! Android! apps!

Last Updated on Thursday, 1 July 2010 07:20 Written by External Post Thursday, 1 July 2010 07:20

Yahoo has released a couple of native Android applications tied to its services and sprinkled some HTML 5 dust over its iOS offerings. Those who want Google’s platform, but also access to Yahoo’s servers, can now have both with a dedicated application
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Google launches HTML5 developer site

Last Updated on Thursday, 24 June 2010 09:20 Written by External Post Thursday, 24 June 2010 09:20

HTML5 rocks, Google declared this week. The company launched a developer resource site devoted to HTML5 technologies and is calling it HTML5rocks.com The budding HTML5 specification features multimedia capabilities for the Web and it is being embraced
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Web Designer-Ecommerce-CSS,HTML

Last Updated on Monday, 15 March 2010 08:00 Written by External Post Monday, 15 March 2010 08:00

Web Designer,HTML,CSS. My client is an end user and are increasing the amount of Online business they transact. you should have clear experience of Designing commercial web site using CSS and HTML, preferably with full e-commerce functionality. In return
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Developer / Designer – Online Company – Web Company! £40k

Last Updated on Tuesday, 9 March 2010 07:15 Written by External Post Tuesday, 9 March 2010 07:15

Designer, Developer, Photoshop, Flash, CSS, HTML, xHTML, Javascript, AJAX – A leading web company is currently seeking a talented Web Designer / Web Developer to join the online team in London. Key skills Web Developer & Web Designer skills CSS, HTML,
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Google Phasing Out Gears For HTML5

Last Updated on Saturday, 20 February 2010 07:00 Written by External Post Saturday, 20 February 2010 07:00

Kelson writes ‘Have you noticed that there haven’t been many updates to Gears in a while? That’s because Google has decided to focus instead on similar capabilities in the emerging HTML5 standard: local storage, database, workers and location cover
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UI Developer (eCommerce) – Luton – Permanent

Last Updated on Thursday, 4 February 2010 06:15 Written by External Post Thursday, 4 February 2010 06:15

Key Skills: HTML, XHTML, JavaScript, DOMscripting, CSS, XSL, XSLT, JQuery, Prototype, JS Library, JSP, JSTL, Eclipses, IDE, CMS, Source Control, Web Trends, Flash, Actionscript, W3C NEW VACANCY: My client is a global eCommerce organisation who are
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Java Developer – E-commerce. Java, JSP, CSS, HTML. Liverpool to £35k

Last Updated on Friday, 8 January 2010 06:30 Written by External Post Friday, 8 January 2010 06:30

Huxley Associates are currently representing the software arm of a large corporation who are looking for a web focused Java JSP Programmer who has experience in developing web based Java programmes ideally in an E-commerce environment. Th e successful
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