Recession drives millionaires to shop on eBay UK

Last Updated on Friday, 20 August 2010 11:20 Written by a2e Friday, 20 August 2010 11:20

According to eBay residents of some of the most wealthy areas of the country are being driven to eBay to buy big name brands at knock down prices. Affluent area of London including Fulham, Wandsworth, Clapham, and Putney are flocking to eBay to source designer fashion at knock down prices.

Wealthy areas outside London are also showing the same trend. Alderley Edge – home to some of the UK’s best paid footballers – as well as expensive areas of Leeds, Edinburgh, Belfast, Morpeth and Cardiff have all recorded increased activity.

The study analysed the increasing number of people using the site who live in post codes which have some of the most expensive houses in the UK. The study suggests that the shopping habits of those who measure their wealth in hundreds of millions of pounds has remained relatively unchanged by the economic downturn. They still continue to buy directly from the big names in designer wear. However, the picture changes significantly in the next tier down, in areas where people have previously measured their wealth in mere millions.

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