MasterCard is set to launch an online shopping mall

Last Updated on Monday, 12 April 2010 01:40 Written by a2e Monday, 12 April 2010 01:40

MasterCard Worldwide plans to launch Monday the MasterCard MarketPlace, an online mall with more than 28,000 merchants. The payment card network is collaborating on the project with Next Jump, an Internet company that specializes in personalized shopping.

The MasterCard MarketPlace, marketplace.mastercard.com, features promotions, such as 15% off at Kodak.com. If a shopper is interested in a promotion, she can sign in to the MarketPlace and receive the promotional code. Or, the shopper can elect to receive a notification when a merchant has similar offers in the future or if the merchant has an in-store shopping event.

The site also asks a shopper to note a handful of merchants she would be interested in buying from. Next Jump then monitors how she shops on the site and alters promotional offers to her accordingly.

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