Liquidation.com Redesigns Its Online Auction Marketplace
Last Updated on Wednesday, 24 February 2010 12:15 Written by a2e Wednesday, 24 February 2010 12:15
Liquidation.com, the leading online auction marketplace for bulk lots of surplus merchandise from top retailers, warehouse clubs and manufacturers, today announced the relaunch of its website at www.liquidation.com. Featuring a streamlined design and an improved range of new features, the new site provides prospective buyers with faster, easier access to the merchandise most relevant to their inventory needs.
“We are extremely pleased to offer our professional buying customers a significantly enhanced experience on Liquidation.com,” said Rob Caskey, Vice President of Marketing for Liquidation.com. “We’ve made the site easier to use by giving our buyers more – and more relevant – ways to access the products they want. At the same time, we’ve introduced a host of features and enhancements that provide our customers greater transparency and more information to make well-informed buying decisions.”
Some of the most significant changes and improvements to the site include:
An enhanced search algorithm and search refinement tools that allow users to filter results by geography, price, size classification and a range of other criteria;
Personalized product recommendations throughout the site based on buyers’ past browsing and purchase behavior;
The introduction of seller performance reports on auction view pages and in search results, which provide buyers with objective information about a seller’s history on the Liquidation.com platform;
A streamlined bid path, allowing users to place their bids more quickly and easily; and
More images per auction and a utility that offers quick access to significantly larger images;
“The redesign of Liquidation.com was driven by our core values of customer focus and relentless improvement, and embraces the great feedback that we’ve received from our nearly 1.3 million registered users,” said Caskey. “As a result, buyers are able to more deeply engage with Liquidation.com, as evidenced by the fact that we’ve already seen improvement of more than 30% for many of the key buyer participation metrics.”
Liquidation.com works with seven of the top 10 U.S. retailers, two of the top three U.S. online retailers, two of the top three U.S. warehouse clubs, and more than 460 large and middle market retailers, manufacturers and distributors to sell surplus, overstock and consumer returned merchandise. Auction sizes range from truckload, pallet, small package and single units, and product conditions range from new to consumer returned and salvage. Nearly 1.3 million registered buyers source inventory and merchandise from www.liquidation.com.
