eBay to Outline Its Future and It Looks Nothing Like Amazon

Last Updated on Friday, 28 October 2011 03:20 Written by a2e Friday, 28 October 2011 03:20

For the past decade, eBay and Amazon have been considered two of the most dominant e-commerce companies, but it is becoming increasingly clear that the two are headed down entirely different paths.

At eBay’s developer conference kicking off Wednesday in San Francisco, more than 4,000 developers and merchants will receive a preview of X.commerce, the company’s new technology platform aimed at developers.

The non-consumer-focused platform will enable developers to use the tools to build applications for retailers that are looking to have a larger presence on social networks, online and mobile phones.

Also on stage will be some of eBay’s new partners, including Omniture, Adobe’s marketing and advertising unit, and Katie Mitic, the director of platform and mobile marketing at Facebook.

Mitic, who recently joined eBay’s board, is expected to announce a partnership between the social network and eBay.



http://allthingsd.com/20111011/ebay-set-to-outline-its-future-and-it-looks-nothing-like-amazon/
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