eBay’s corporate goals for 2010

Last Updated on Sunday, 23 May 2010 04:20 Written by a2e Sunday, 23 May 2010 04:20

eBay’s top goals for 2010 have been revealed in a tweet by their corporate blogger, Richard Brewer Hay. Having seen a poster in a stair well in San Jose he posted an image of it on yfrog. The goals are:

1) Increase eBay’s Net Promoter score by 10 percentage points

2) Increase sales by 6 percentage points

3) Maintain market share.

The Net Promoter score is a rating between 0 and 10 based on a very simple question – “How likely is it that you would recommend eBay to a friend or colleague?”. 9 and 10 ratings are promoters, 7 and 8 ratings are neutral, and 0 to 6 ratings are detractors (or in eBay speak negatives). eBay’s methods to achieve this in the UK include the Fashion Outlet and big brand retailers who they hope will deliver superb products and service to entice current detractors to shop on the site.

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