Civil suit charges Overstock with misrepresenting prices

Last Updated on Saturday, 20 November 2010 06:29 Written by a2e Saturday, 20 November 2010 06:29

A civil lawsuit filed in Superior Court of California in Alameda County yesterday charges Overstock.com Inc.28Overstock.com Inc.Mass MerchantOnline Sales:$876,769,000 Growth:5.7% See More with making “untrue and misleading” claims about its prices. The suit, which was filed by seven Northern California district attorneys, alleges that Overstock’s comparison prices, which the web retailer uses as a basis for setting discounts, are consistently inaccurate.

The suit states that since January 1, 2006, “Overstock routinely and systematically made untrue and misleading comparative advertising claims about the prices of its products.” The complaint charges that prices presented under the labels “List Price” and “Compare At (Overstock) Price” were not prevailing market prices and that Overstock “used various misleading measures to inflate the comparative prices, and thus artificially increase the discounts it claimed to be offering customers.”



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