Case study: Customer Use Case Examples and Results from the Hotel, Online Retail and Consumer Products Industries

Last Updated on Wednesday, 4 May 2011 02:25 Written by External Post Wednesday, 4 May 2011 02:25

A popular lodging company, with several thousand locations around the world, needed to improve the conversion rate for booking rooms on its own Web site vs. on online travel agency sites. Web-savvy customers, searching for the best deals, were finding
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