64% Americans Abandoning Online Purchases Due To Security

Last Updated on Saturday, 20 November 2010 06:28 Written by a2e Saturday, 20 November 2010 06:28

Nearly two-thirds (64%) of Americans have not made an online purchase because of security concerns, according to a new poll by the National Cyber Security Alliance (NCSA).

When asked to explain why they did not make that purchase, 60 percent said it was because they were not sure if the site was secure, 51.4 percent were worried about providing information requested, and 48.4 percent felt a website requested more information than was necessary for the transaction.

"The Internet is a fabulous, convenient resource for gift givers to get a jumpstart on their holiday shopping and bargain hunting, but people need to stay aware and alert about the risks," said NCSA Executive Director Michael Kaiser.

"If there is any doubt about the security or authenticity of a website, hold off making the purchase."

The poll found 69.3 percent of Americans research potential purchases on the Internet, 68 percent make purchases online, 62.4 percent make online payments, and 38 percent buy items from online auction sites.



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